Get your messaging write. Who are you and why would a customer or patient choose you? If you can’t articulate that in 10 seconds or less, chances are that no one else can, either.
Your audience is tired of feeling like a walking wallet surrounded by in-your-face advertising.
Show them you care about their problems by solving them in public with content that informs, entertains, and connects.
Power Digital develops content marketing strategies that intertwine search engine optimization, social media, email marketing, and CRO to create undeniable value for your audience and make you the go-to brand they trust.
We use a modified version of RACE. We love the concept of RACE and it is easy for the clients to grasp what we are doing when we lay digital marketing out in the RACE format.
RACE is simply: Reach, Activate, Convert, & Engage. We plan for reaching the potential client, activating them to take some type of action, converting them to clients and the engaging with them after the sale to increase the lifetime value and turn them into an advocate for the brand